Content intelligence: what it is and how it can help your content marketing strategy

Ai is increasingly becoming a part of our lives as it is used in many ways to make our lives easier. For example, many of us use digital assistants on our smartphones, which are powered by ai. Besides, ai is also used in medicine for tasks such as patient diagnosis. With so many different applications for ai, it’s no wonder that millions of dollars are being invested in its development.

What is Content Intelligence?

Content intelligence is a tool that can help you plan and manage your content more effectively. It can save you time and produce better results. Furthermore, content intelligence (CI) is not guided by emotions or subjective feelings. With the help of internal algorithms, it interprets data from search engines, language models, and internal databases. Based on this information, it can precisely determine what kind of content is better suited for an article about property loans or a blog post devoted to garden design. Of course, we are talking about content that will generate organic traffic to the site, which will have a positive impact on achieving our main goal (increasing sales).


Why is CI so important?

First and foremost, it's all about the users. Their intentions and preferences are main factors in content creation. If we want our material to appear near the top of search engine results, it is essential that we tailor it to the expectations of our consumers. Therefore, another equally important factor for content intelligence is the search engine. Google looks at queries and Google looks at queries and evaluates content with semantic algorithms. Although the exact criteria for their ratings remains a mystery, we can still get a better understanding by examining why a web page stands out in the SERPs.

Сontent intelligence helps to create more relevant, engaging content that is tailored to the reader’s interests. This makes sure that readers have a better experience when visiting your site, as they are presented with content that is meaningful and interesting to them.

From a writer’s perspective, content intelligence tools make it possible to put all of the essential data-driven information into practice regarding how to arrange the content on a page, what themes should be written about, etc., allowing authors to concentrate solely on their writing without having to worry about optimization.

Businesses can reap rewards from content intelligence to provide the maximum return on their website content. This makes sure that the effort invested in creating the material is not for nothing.

The use of content intelligence tools offers a different approach to keyword research compared to the standard methods. This enhanced method can be employed in order to produce an effective SEO strategy for a website or domain.


Content intelligence is a technology-based approach that utilizes big data analytics and artificial intelligence to compile data related to content, target audience, and marketing decisions. It applies specific technologies such as:

  • machine learning algorithms,
  • natural language understanding (NLU)
  • natural language generation (NLG) to investigate raw data,
  • detect patterns and trends in the content to make well-informed marketing choices while also producing natural language output for website writing purposes.
  • benchmark your competition to discover content gaps and identify topics where they are doing better than you. Analyze individual competitors and their content, not generic industry data sets, to get the most relevant insights. Use topic-by-topic comparisons to better understand your competition’s strengths and weaknesses.
  • measure and identify your best-performing content by reporting on what content drives engagement, positive consideration, or website actions.


Content intelligence is a process that is based on the work of algorithms, thanks to which we can automatically collect and analyze large amounts of data. This method is much more reliable than the human brain, which is often tired and not able to process such a large number of tasks.


NLP, on the other hand, is a process of analyzing, understanding, and generating human language. For a machine to be able to "read" and interpret text, it is necessary to break it down into smaller pieces and analyze each one of them. After that, the machine needs to be able to put them back together and generate an answer that will be relevant to the user.

NLP allows Google to better recognize and understand our language, which in turn reflects in a better understanding of our queries that appear in the search engine. Thanks to such advanced technology as NLP, Google not only understands our intentions better, but is also able to interpret them and suggest more successful solutions. This is why it is important to properly saturate the content with keywords and complementary phrases that meet the criteria of semantic SEO.


Top 5 Content intelligence tools

As a business owner or marketer, you know the value of creating high-quality, engaging content for your audience. But with so many tools available, it can be overwhelming to choose the right ones to help you create and analyze your content.

Here are the top 5 content intelligence tools that can help you create and measure the success of your content:

  1. BuzzSumo: This tool allows you to see what content is performing well for any topic or competitor. You can use it to identify trends, create content that resonates with your audience, and measure the success of your own content.

  2. SpyFu: This tool provides marketers with intelligence on search engine marketing. With it, you can keep an eye on your competitors and determine the keywords they're using in Google Ads and other advertising platforms, as well as the materials being promoted through those mediums.

  3. CoSchedule: This tool offers a range of features to help you plan, create, and promote your content. You can use it to create editorial calendars, collaborate with your team, and integrate your social media and email marketing campaigns.

  4. Newscred: A useful platform for content creators and marketers that simplifies the process of finding influencers and promoting content.

  5. Hootsuite: This social media management tool allows you to schedule and publish content across multiple platforms. You can use it to monitor and analyze your social media performance, as well as track the success of your content.


These top 5 content intelligence tools can help you create and measure the success of your content, providing valuable insights and helping you make data-driven decisions. Give them a try to see how they can help you improve your content strategy.

To be successful in business, you need to keep track of your competition. It is no different in content marketing. Using a content marketing platform will help you easily check what topics appear in your competitors' content, which content is performing best for them, and tell you what you need to do to keep up with the best.

Content intelligence provides an easy way to create content that is valuable, meets the needs of your audience, and increases your website’s topical authority - all without much research. This kind of content makes it easier for content marketers to create strategies that are stable in the future.


In conclusion, content intelligence is an essential tool to have in your content marketing strategy. It can provide valuable insights into how your content is performing and help you target the right audience with the right message. With this knowledge in hand, you can create a comprehensive and effective content marketing plan that will drive more engagement and ultimately lead to better results. Content intelligence is a powerful resource that you should take advantage of if you want to make the most out of your content marketing efforts.

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A comment:  Why did the marketer love CI? Because it's like having a supercomputer in their pocket! With the power of machine learning, natural language understanding, and benchmarking, they can analyze, measure and identify their best-performing content, and make well-informed marketing choices.

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